Based on data-driven insights of customer vs. target and trends, we build an “umbrella concept” (or liquid idea) from where all the executions, ideas and communication pillars emerge. This concept is fed back with the same internal and external data. Once the concept is developed, different creative tactics are generated for each platform or medium.
- A/V Production
- Editorial Content
- Digital Design
- Digital Animation
- AR Filters
It’s not only about operating campaigns, but deeply understanding each platform, its functionalities and objectives. When, how and why to apply a specific strategy, a segmentation and optimization. We guide by different KPI’s provided tools like BI’s or our reporting dashboards, which with a constant monitoring, allow us to accelerate growth in a predictive, exponential and quantifiable way.
- Facebook & Instagram
- Google Search, Display & YouTube
- Amazon Advertising
- Email Marketing
- Tik Tok
Starting from the insights generated, we seek on how to connect the business objective with these key points. We develop a retroactive strategy, starting from the final objective, going through which tools, which platforms, which media, audiences and which formats to use in order to carry the ideal message, in the right way at the right time.
We develop Social Media strategies designed according to the objectives for each client. We design content, Community Management and moderation as an ideal ally for each objective: sales, client services, brand building, etc. We are always being analytical and measuring every action taken into numbers.
- Social Media Management
- Community Management
- Influencer Marketing
We use different tools to understand the history and current situation of a brand. From there, we developed a “heat map” looking for patterns between target audiences and the brand. This way, we create the initial kick from where the relevant insights are generated to later develop an ad-hoc strategy.
- Social Listenings
- Data-Driven Marketing
Being digital experts, we work with remote teams or “implants” to develop areas (media, strategy, creativity, data, IT, etc.) building specific projects with a specific delivery.
We develop ad-hoc data-driven systems for the needs of each client. We create customized queries and facilities for multidimensional analysis and business intelligence.
- Business Intelligence
- Data Mining & Analytics
- Cloud Consulting (Computing?)
- Audience Cluster Generation
- Análisis estadísticos
- Modelos Predictivos
We think that the digital world brought big changes, like a smarter audience and a more conscious consumption. Content must be thought on how to be relevant to the target first and then adapt the message to that content. We work together with our partner in cinema and series to bring brand awareness into a more organic strategy with the main VODs on the market.
We develop customized data visualization tools for real-time reports and monitoring, graphs, geographic maps, alerts, dynamic funnels, report automation, analytics, etc.
We develop tailor-made technologies for specific business needs or areas.
- Process Automation
- Machine Learning Tools
- Data Digitalization
A keyword strategy for a web positioning over search engines or its indexing are key points to have in consideration as they have a key impact not only on the functionality but also on the connection to any digital media strategy. At the same time, a good web design is the most important experience for a user to know about a brand, service or product.
- Analysis and UX Development
- Design System
- Adaptaciones Responsive
- Accessibility & Tech